We are Santa Monica Forward. We are working for a diverse, progressive, sustainable and equitable Santa Monica. 


Dear Neighbor,

Welcome to the website of Santa Monica Forward (SMF).  We are forward thinking Santa Monica renters and homeowners, small business owners, parents and policy wonks who believe that equity, sustainability and diversity should be the guiding principles that shape our city’s future.  SMF is working to turn these principles into model, progressive policies.

Through fact-based, inclusive civil discourse, SMF is a voice for:

  • A thriving local economy that serves the changing needs of residents

  • More affordable housing, and great schools and city services, so that people of all ages and backgrounds can live here

  • A cleaner and greener city by reducing traffic, supporting transportation alternatives, and encouraging sustainable living

  • Increased civic engagement and voter participation  

We know that it’s difficult to stay on top of civic matters and SMF wants to make it easier to stay informed. If you agree with SMF’s Principles and Mission Statement, please join our mailing list. We will keep you updated on what’s going on in the city, invite you to a community forum to discuss solutions for issues like our traffic or affordable housing crisis, or let you know when the City Council it’s deciding an issue crucial to you.

Are you a forward thinker? If so, sign up today!

Judy Abdo & Juan Matute

Co-chairs, SMF



Why Santa Monica Forward?

I support SMF because it’s working to make Santa Monica a place with affordable live/work housing for young professionals, reducing our carbon footprint and traffic too!
— Missy Hoffman
I support SMF because it promotes policies that ensure that our schools, libraries, and parks are among the best in Southern California.”
— Frank Gruber
As an advocate of bicycling and walking, I support SMF because of its ideas for reducing traffic in our city.
— Cynthia Rose
As a new resident of the Pico Neighborhood, I want to protect social and economic diversity of our city and SMF is helping do just that.
— Andrew Lee


Find out about Santa Monica Forward, its mission statement and guiding principles.

Learn More →

Take Action

Ready to take the next step? You can become a supporter of Santa Monica Forward and learn ways to participate in a meaningful and civil  community process.

Find Out How →